About Elizabeth Child

A strategic marketer and award-winning writer, Elizabeth Child has 20 years of communications experience.  She started Elizabeth Child & Company, a virtual agency, in 2002 to provide highly experienced, well-matched communications teams for clients who want the expertise of an agency without the high cost.  Formerly, she was Vice President of Public Relations for U.S. Bancorp Piper Jaffray. She also has worked in one of the Twin Cities’ top public relations agencies, Yeager Pine & Mundale, as Editor of Minnesota Sports Magazine has written extensively for Twin Cities publications. To keep her life in balance, she is a registered yoga teacher.

Community Involvement

Northfield Enterprise Center, Secretary
Northfield Arts Guild, former President of the Board
Minnesota Women in Marketing and Communications (Twin Cities chapter), Member
WINGS (Women in Northfield Giving Support), Founding Marketing Communications Chair

Senior partners include:

Rachel Fine, Partner
Rachel Fine has worked in marketing/communications for over 25 years, where she has received several industry awards.  She has served as a creative director for two top Twin Cities communications agencies.  Fine is a group facilitator and innovation trainer, for both the profit and nonprofit sectors.  Her expertise in innovation has led her to Singapore, where she has worked as a consultant to the Department of Defense.  Her other clients include: Target, Knutson Construction, Comcast, Sesame Street Live, The Frey Foundation, BFI, Lakewood Cemetery and Lifetouch.  Fine has taught classes at MCAD, College of Visual Arts and Concordia University. She holds a Master's Degree, focusing on creative process, from St. Mary’s University.

Kristin Maija Peterson, Graphic Design Partner
Kristin Maija Peterson has 18 years’ experience as a graphic designer, and is known for her smart concepts and clean design. She used her know-how in publishing, sales incentives and marketing to become an independent art director in 1996. Her specialties include brand building, promotions, website design and development, and interactive media. Her clients range from small businesses to mid-sized corporations and non-profit organizations. When she isn’t creating for clients, Kristin paints watercolors and dreams up ideas for a children’s book.

JoAnn Penfield, Graphic Design Partner
The owner of Penfield Creative, JoAnn Penfield identifies the distinctive characteristics of your organization to develop and enhance powerful brands. For 25 years she’s created award-winning, results-driven visual identities and designs for businesses, as well as government and nonprofit organizations. JoAnn couples a traditional design background (a bachelor of arts degree from Minneapolis College of Art and Design) with in-depth experience in the latest design technology. The result: compelling communications that will help you reach your audiences effectively, communicate clearly and stand out from the competition. For her, success is won by listening to you and then offering you a fresh perspective that hits the mark. www.penfield.com